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Since
the Humarock Packet left, the building on the corner of
Marshfield Avenue and River Street has gone through some
changes. On a recent Saturday, I stopped by to see what
was going on inside. There I met Lynda Sheil and took a
look at her business, Euro Ports.
How
long have you been in business here in Humarock?
Well
actually, I'm glad you asked that question. I'm a brand
new business. The gallery was just set up this weekend,
April 6th. The reason I opened a gallery here is because
normally I am available only to the trade or at shows.
I've done shows from Don Scott's in Atlanta right up to
Brimfield. I've done seven shows already this year. As
opposed to taking my product and putting it back in storage,
I decided to do my own gallery so that so that I could
develop local trade. As it is, I do not market myself in
Massachusetts and I'm looking for local trade.
Tell
me a little about the things you have here.
Everything
is vintage. My canvas - unlike your "gesso-ed" piece
of canvas - is a piece of furniture. I hand select
every single piece that you see. They are selected for
their character, if you will. I think all artists are characters
and we seek out characters and that is in fact what I paint
on. I like anything from late 1800s to 1950. And as you
take a look around you can see all those different decades
reflected here. I have 1950s dressers from Sears. I have
beautiful French pieces that I have imported. I do import
a lot of the products. Although they are made to look as
though they are new, it is only the paint that is new.
In effect, I have used old pieces and I have reworked them
and done a completely different vision on them.
So
this is mostly furniture and... objects would you say?
Objets
d'art. And the business name is Euro Ports. My marketing
is objets d'art. Hand painted, custom designed, I do a
lot of custom commissions. One of a kind. It's very important
that the client knows that. I never replicate the work
so for instance this late teen hundreds white oak vanity
with matching chair will never be replicated. I stripped
that right down and then I started building my glaze. And
this is made to look like the beach at Humarock at six
in the morning from the south. So when you stand here and
look at it you are going to get one look. The difference
in my work is that there are five, six, seven layers of
glaze here. So when you move around you get a whole different
translucere. When you come to this side here it's all silver.
I
have a passion for what I do. This is once- loved furniture
that people will look at and say, "My grandmother had one
of those." And they're absolutely sick that they threw
it away.
Take
for instance this oak chair. Now that is not the original
paint. What I started with was a totally stripped chair.
My first glaze on it was a stain. And then from the stain
I have a process that I can put paint on and take paint
off because I do very much a negative application in a
lot of my work to make it look aged. I use vintage fabric
whenever I can. Many of the fabrics I have here - I have
Scalamadre, Cowain and Tout, Stroheim and Romain. Some
of the fabrics in this gallery are $400 a yard.
On
this chair, this is Stroheim and Romain silk. Feel this.
This is 1970s leather. This was a once- loved chair. I've
done a whole gilt application. Like the old masters, I've
done red underneath. And then I've spent a lot of time
stripping off the gilt so you could actually feel like
you could see somebody wearing this. All of my things are
made to look like they have been handed down from generation
to generation and you will continue to do that. And it
may not be in the main house any more because its a little
bit shabby but it might be in the beach house.
None
of my work is "shabby- chic". I don't use the white paint,
buttermilk look that is so popular today. That is just
not what I do. You will not find this look anywhere other
than the dealers that are buying from me. And those are
- at this point - New York, Dallas, Deal, New Jersey, Atlanta,
Georgia, Chicago, California and some of it went to Japan.
I'm fortunate enough that I just recently became represented
by a gallery in Philadelphia, the Oliver Gallery in Norristown.
So
your process is to find these objects and give them a new
life. Is that correct?
Absolutely.
So
it involves re-covering them and
also this process of putting on different glazes, paints
stains or whatever and then ageing them or somehow manipulating
them?
Absolutely.
And it's real important that my client knows that all of
my work is custom glazes. I hand make every single paint.
Most of my paints are mica powder based. Mica powder is
not an inexpensive process.
Things
like this. I have a couple that makes me paper. This paper
is made in a 14th century monastery style using the same
techniques. It is one of a kind.
They
are custom made for me. My vision for this was that I wanted
this to look like a faux Pietra Dura table. Pietra Dura
is a very expensive marble and extremely heavy because
Pietra Dura usually does have a 2 to 3 inch face on it.
So this piece - this paper - has many, many coats of urethane
on it.
So
you show these at at different shows and in between they
come back here to Humarock?
Yes.
You wouldn't fill a whole room with this. It would be much.
It's like putting together an outfit. You're going to have
that one spectacular piece of clothing and you can have
a two dollar pair of shoes on and people are going to look
at you and know that that's a spectacular piece of clothing.
These are pieces that people who can do a little bit of
risk taking in their decorating will use. I sell primarily
- at this point - to the trade. I have a lot of decorators
that come looking for my pieces. I've done very well. However,
you know, I'm a local person. And as I've gone up and down
the east coast to Georgia, to Palm Beach and to Miami,
I said, you know, I don't want to spend my life on the
road. And I have a wonderful community here. There are
many many homes going up. I live on the South Shore so
why wouldn't other people who live on the South Shore love
and appreciate my product.
My
prices will not be trade prices,. They will be retail prices.
But I am at this point looking for trade.
Where
did you get the name Euro Ports?
That's
an interesting story. In addition to this I sell iron.
As a matter of fact we're leaving for Mexico soon. My son
and I have this made in Mexico. We hand pick every piece
and bring it up. My original vision for this business was
that I was going to import iron. I also was going to bring
in containers from abroad. And that's what I was going
to do. Do the antique business. And then I started painting
a couple of pieces and then the whole business plan changed.
So that's where the name came from. It was Euro Ports.
And actually now I'm changing the card. I want to put Humarock
Isle. I think that it's probably a little bit of a stretch.
It originally said "importer", it's been changed to creator.
Although we all know where the talent comes from. It is
the great creator who is God.
People
often say, "How did you ever get that vision?" I have to
always tell people - it's important for them to know -
that the furniture does speak to me. I will start out with
a very clear vision and as I'm starting to work the piece
something else totally different happens. And I know that's
because I'm tapped in.
As
a matter of fact, I've taken The Artist Way course. In
the back I'm going to put up on the wall, "Great creator,
you take care of the quality and I'll take care of the
quantity."
That's
a good saying.
Richard
Sibley
Humarock.net
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